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Won Hundred

Established 2004

Since the beginning “rock and roll" lifestyle have been an influential source of inspiration at Won Hundred, which over time have shaped the heart of our identity. This is embodied in the continuous use of denim and leather, where we always try to move the boundaries of our Scandinavian and minimalist approach. That being said, our collections range from daring pieces with raw attitude, as well as versatile quality staples which will fit into everyone’s wardrobe. It is founder and creative directors Nikolaj Nielsen’s vision to create a brand that never loses its relevance, whether the occasion is work or leisure.

Today we offer men and women and unisex ready-to-wear collections, including shoes and accessories. You will find the largest selection of Won Hundred on this site and in our own stores.


We are aware of the fact that the fashion and textile industry, holds many challenges in terms of ethics and corporate social responsibility (CSR). It is our belief that the size of the company should never be an excuse in practicing responsible and ethical business. Therefore we participate actively in various areas, such as the pollution level and working environment for the employees at our suppliers, as well as animal welfare and the propagating gender equality.

Read more about our sustainable initiatives

Green Cross Label

Our latest initiative is our 'Green Cross' label which indicates that the garment is made out of organic material. It is our mission that the label over time, will pursue and represent further sustainable initiatives, that all contribute to a more responsible and ethical approach to business.

If you have any questions or concern regarding our business ethics, please to not hesitate to contact customercare@wonhundred.com

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